I'm running a florist and the bussiness is doing pretty good. We depend greatly on the internet for online orders and such. I'm trying to think ahead to where we don't have to rely on it so much. I'm trying to open accounts with big coporate offices and try to live of of those accounts. I'm looking for other potential accounts and do not know where to look. Or if there are any other better suggestion on marketing, it'd be really appreciated. Please help me out.|||Now just why the heck would big companies choose to do business with you in the first place? They do not need flowers. They could use them for some special occassions- but if you start calling and selling for that purpose, #1 what other things could you be doing that might be better for you and #2 are you prepared to deal with the massive inventory shifts that come with corporate orders?
Start with DATA about who buys flowers, when, why, and how.|||Business and corporate buildings is a great place to start. Strange places to try - offer a discount to churches (my catholic church has 6 new arrangements every week) if you can offer them descent pricing, they may use you exclusively and that's money every week you can count on. Also, funeral homes - again, if you offer them some kind of deal they will use you or you can give them special benefits for recommending you to funeral attendants. (people that come from out of town and need to buy flowers will rely on the funeral home to recommend someone). Hotels, spas, and salons also always have fresh arrangements. Wedding shops, you could even pair up with a couple of wedding coordinators (they will use you if they can rely on quality workmanship time after time).Hope these ideas get you started.
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